Page 12 - 2019 enLIGHTenment Media Planner

VIDEO PRODUCTION
Tell Your Story
Beyond the many print and digital solutions available within enLIGHTenment and Contract Lighting, bring your story to life with impactful video segments to illuminate your products, brand, and message. By creating original video content, you can engage the market on a more interactive level, demonstrating expertise in your product category and establishing credibility with your target audience.
Our video team will be providing coverage at the following shows in 2019:
❖ January LIGHTOVATION ❖ LIGHTFAIR ❖ June LIGHTOVATION
52% of marketers believe that video is effective for brand awareness
Stats from www.insivia.com
4x as many customers would rather watch a video about a product than read about it
Marketers who use video grow
52% of marketing professionals worldwide name “Video” as the type of content with the best ROI
revenue 49% faster than non- video users
enLIGHTenment e lighting content leader voL 7 | Issue 8 | auGusT 2017
enLIGHTenmenTmaG.com
BLOWN AWAY
THE LATEST CEILING FANS
VOICES FROM THE ALA CONFERENCE
THE SMART HOME MARKET
THE MARKET HAS SPOKEN
T TH HE E L LI IG GH HT TI IN NG G C CO ON NT TE EN NT T L LE EA AD DE ER R
“There is no other single publication that covers
the decorative lighting industry with as much
depth and practical insight as enLIGHTenment.”
—Bradford Smith, Chief Executive O cer, ELK Group International
CONTRACT LIGHTING