Page 7 - 2019 enLIGHTenment Media Planner

Custom Publishing
Bravo Business Media’s custom publishing solutions transform business intelligence into engaging content that drives sales across digital, in-person, social, and print programs. We work with you to develop customized, multi-channel marketing programs — including brand strategy and digital experiences that connect every segment of the purchasing experience.
Tell your story with innovative print supplements that deliver value-rich design and content programs while rigorously connecting your brand to content within the marketplace:
❖ Belly Bands
❖ Cover Wraps
❖ Ride-Alongs
❖ Tip-On Content
❖ Special Covers (Barrel Fold, French Gate) ❖ Sponsored Content Stories
Work with market-leading editors, designers, and marketing professionals who understand the lighting industry, your audience, and deliver superior custom solutions on time, every time.
THE MARKET HAS SPOKEN
“Without question, enLIGHTenment is the leading business publication in the lighting industry. The editorial is on-trend, a ractively designed and reliably topical. enLIGHTenment is our key media buy for reaching decision-makers across the industry — from speci ers to showrooms.”
—Jilla Farzan, Executive Vice President, Nora Lighting
Contact your sales representative CONTRACT
for more information: 800-774-9861 LIGHTING THE LIGHTING CONTENT LEADER
OVERVIEW
What began 50 years ago in Allen Wilner’s 500-sq.-ft. studio has evolved into an elite home décor company with 150 employees and 10 in- house artists, o ering a catalog with more than 1,600 pieces in lighting, mirrors, accessories, ac- cent tables, cushions, and rugs. Pinsky’s mandate is to empower his sales force with his passion and extraordinary skills in communicating the unique blend of art and commerce that is Renwil.
“When I look back on my life... every event, every skill, every conversation... has led me to this moment,” Pinsky says. “I may not have known it at the time, but everything was adding up to make a lot of sense.”
Before joining Renwil, Pinsky worked in the frozen foods industry and learned logistics, produc- tion management, and how to establish meaningful relationships with vendors. He then went on to work for Guru, a former high-end bike company that manufactured carbon ber in Montreal. Guru created a buzz with quality, innovative designs, and its super-lightweight Photon frame, which at one point, was claimed to be the lightest in the industry.
“When I look back on my life...every event, every skill, every conversation... has led me to this moment,” Pinsky says. “I may not have known it at the time, but everything was adding up to make a lot of sense.”
In his spare time, Pinsky builds furniture. He learned woodworking basics from watching YouTube videos and now has a full-fabrication shop in his garage. With a background in marketing, Pinsky began making his own YouTube videos and even launched a podcast – called Reclaimed Audio – with two woodworking friends in 2015. With 135 episodes and counting, the podcast garners about 5,000 listeners a week.
“Working for Guru was an incredible experience,” he explains. “Everyone was very young. Everyone was passionate about what they did. My time there taught me invaluable lessons in manufacturing, engineering, and innovation – all of which have helped me nd my place here at Renwil.”
Pinsky acknowledges his colorful background and hobbies help him better explain Renwil’s prod- ucts and services to customers. “When I educate
a client about one of our accent tables, I know what I’m talking about. There’s a certain level of authenticity that comes across when you do,” he discloses. “I understand the manufacturing process and I understand the e ciency of doing it one way versus another. I think that’s the biggest tie-in. So much of woodworking is about problem solving, ingenuity and innovation, and that thought process just naturally trickles into everything else that I do.”
www.renwil.com
SPONSORED STORY
poetry in motio
PHIL PINSKY BRINGS
CULTIVATED CRAFT TO THE TABLE
Phil Pinsky has been promoted to the Director of Sales for Renwil, a role he is uniquely poised to ful ll. Having worked in both marketing and manufacturing over
the past 15 years, he understands the creative spirit of a company founded on artists, as well as the solid business practices that have made it prosper.
ART • MIRRORS • LIGHTING • ACCESSORIES • PILLOWS • FURNITURE • RUGS
RENWIL.COM 1.800.667.9506
LAS VEGAS MARKET JULY 29TH—AUGUST 2ND WORLD MARKET CENTER SUITE A425
Inspired by Kai McCall
RALEIGH, NORTH CAROLINA WWW.DOUGFRATESGLASS.COM