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enLIGHTenment | Editor’snote
Always Up-To-Date & Online
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ACE H. ROSENSTEIN
How “Smart” Are You?
Group Publisher
ace@bravobusinessmedia.com
800.774.9861 ext. 601
T
hose keypad home alarm systems have been around for a
LINDA LONGO
really long time now, yet can you believe only 15 percent of
Editorial Director
American homes are armed with security systems? And out of
linda@bravobusinessmedia.com
that number, 54 percent of owners surveyed revealed they are un-
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sure of how to operate their system! These aren’t old statistics either,
MARK OKUN
they come from a study published in September 2016 that counted
Business Contributor
mark@bravobusinessmedia.com
the FBI and ADT security among its sources.
A presentation I a ended at last month’s Strategies in Light Con-
Contributing Writers
Cindy Foster Warthen, Mike Brannon, ference/LED Show in California explored what this slow adoption to technology that the home
Marilyn Nason, Stef Schwalb
alarm business has undergone means for the lighting industry. The speaker, Robert Karlicek, Jr.,
Professor/Director, Center of Lighting-Enabled Systems & Applications at Rensselaer Poly-
SIMONE TIEBER
technic Institute, said it’s possible that residential “smart” lighting adoption may be slower and
Creative Director
more limited in scope. The fact is, no one knows what the market share will be just yet. What
simone@bravobusinessmedia.com
Karlicek refers to as “disruptive creation” will keep on happening, with lasers entering the auto-
JASON LOWSY
motive market, video illumination, adaptive laser beam shaping, and 5G and 6G telecom using
Production Manager
light such as pureLiFiM which transmits data wirelessly using the light spectrum.
jason@bravobusinessmedia.com
It’s also quite possible that with the fast adoption of smartphone technology, embracing
ANDREA CARROZ
“smart lighting” will become a no-brainer. However, I’ve heard experts caution that the residen-
Designer
tial lighting industry is in danger of losing market share to the technology sector as companies
LILLIAN ANDERSON
Publication Coordinator
such as Apple, Samsung, and Google gain wider consumer acceptance with their lighting con-
lillian@bravobusinessmedia.com
trol products faster than lighting industry leaders can.
800.774.9861 ext 608
The good news is that the percentage of consumers using smartphones seems to be much
larger than the amount of households using alarm systems (according to that report). It’s impor-
tant for lighting showrooms, interior designers, and lighting speci ers to educate their clients
JEFF DOCTOROW
Business Development
on the bene ts of the smart lighting systems out there and to guide them on compatibility
je @bravobusinessmedia.com
issues with their existing systems. Furthermore, a good lighting controls specialist will do a
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more thorough job of satisfying the client’s whole-house needs – which, in turn, will o en lead
DEBBIE SCHWARTZ
to a more comprehensive, higher-ticket system – than if they were to shop the aisles of an
Sales Associate
electronics store chain and trying to mix and match protocols on their own.
debbie@bravobusinessmedia.com
800-774-9861 ext. 619
Smart lighting can be a huge opportunity for lighting showrooms and interior designers.
Technology is not going to become extinct, and the more comfortable consumers become with
MARY VALLE
Sales Associate
it, the more they will want. Make sure you publicize your expertise in this area and be sure to
o er smart technology options with every lighting plan or sale that your company makes. This
mary@bravobusinessmedia.com
800-774-9861 ext. 682
issue o ers several articles that will help give you a taste of the future.
EDWARD FREBOWITZ
Social Media Director
ed@bravobusinessmedia.com
BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com
enLIGHTenment
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LUCY MASSE
HIGH POINT
Audience Development
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8 enLIGHTenment Magazine | april 2017
