Page 48 - Lighting Magazine April 2019

Growing
Your
Business
Lighting showrooms that have expanded into product categories and services beyond lighting share their success stories.
BY MARY JO MARTIN
When homeowners want to change up their look, it of- ten means selecting a new color of paint, or maybe adding some seasonal or
on-trend throw pillows and accents. Since most consumers aren’t in the habit of frequently chang- ing out their chandeliers or xtures, how can traditional lighting showrooms continually draw more customers – and especially repeat clients – through their doors and increase their sales?
At Rick’s Lighting in Charleston, S.C., they’ve up- dated their name to Rick’s Lighting + Home to more accurately re ect the changes they’ve made to their product mix. Opened in 1984 as a traditional lighting showroom, Rick’s sta has a combined 80+ years of experience and developed an extraordi- nary word-of-mouth referral network.
In recent years, they’ve added furniture and smaller accent pieces to encourage return custom- ers and greater foot tra c. They began slowly by
There is also a designated space for decorative hardware within Montreal Lighting plus a work table for customers to leisurely examine their options.
44 enLIGHTenment Magazine | april 2019
www.enlightenmentmag.com