Page 54 - enLIGHTenment Magazine - August 2017

ALA CONFERENCE

HAVE A SENIOR MOMENT

Much fanfare is being made over the Millennial

generation, but according to an ALA-accredited

seminar held at Lightovation, aging Baby Boomers

present an even greater opportunity for lighting

showrooms.

T
here are several reasons why Terry Mc- student eye fatigue/strain, macular degenera-

Gowan, FIES, LC, is passionate about the tion, cataracts, and other vision problems. And

bene ts proper lighting can have on aging nally, there is the rst-hand knowledge he
eyes. As the ALA’s Director of Engineering brings to the table as a Baby Boomer.

& Technology who is also helping to spear-
McGowan cited this statistic from the Na-
head an upcoming educational program on the tional Eye Institute: “The over-40 population

topic, he wants to assist the lighting industry by represents approximately 89 million people,

sharing new research information that can make and of those, 63 percent have vision problems.
life be er for a growing percentage of the popula- Vision deteriorates with age, and particularly

tion. Then there is the enormous sales potential a er age 70 there is an increasing number of
he predicts for showrooms who emphasize lighting vision problems that a ect the general senior

solutions that can mitigate ailments ranging from
population.”

FAST FACTS

 Seniors are the fastest-growing segment of the population

 40+ million Americans are age 65 or over

 10,000 Baby Boomers turn 65 every day

 Canada and the U.S. are facing a similar demographic change

 Quality lighting is an integral part of the e orts to implement

ways for people to remain vital as they age

52 enLIGHTenment Magazine | august 2017
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