Page 60 - enLIGHTenment Magazine - August 2017
P. 60
ALA CONFERENCE
From le to right: Lizze e
Winters, Julie Tatro, and
Colleen DeStefano
Girl Power!
W
As Wonder Woman reached hen it comes to sales leadership in
the lighting industry, the managers
blockbuster status this summer and at lighting manufacturer AFX, Inc.,
headquartered in Waukegan, Ill.,
the ALA plans to launch a Women
are quick to point out that their
situation is unique. The National Sales Manager
in the Industry network group, AFX’s
(Colleen DeStefano), Eastern Regional Sales
Manager (Lizze e Winters), and Western Re-
own wonder women — the all-female
gional Sales Manager (Julie Tatro) are all females
trio heading its sales force — in charge of handling a crew of mostly male
sales representatives. I I sat down with all three
discuss the evolution of women managers at the June Lightovation to chat about
the welcome changes that have occurred in the
in the industry.
industry over the years.
“Lighting is still a male-dominated business,
but it’s been changing,” explains Lizze e Winters.
“Back in the 1990s, females in the industry were
BY LINDA LONGO
in the o ce handling support roles. When I came
58 enLIGHTenment Magazine | august 2017
www.enlightenmentmag.com
