Page 64 - enLIGHTenment Magazine - August 2017

ARE YOUR CUSTOMERS

READY FOR A

SMART

HOME?

“Y

At a Lightovation ou might wonder what a real estate company knows

about lighting,” Lace commented. “Well we know houses,
seminar, Deborah Lace and our customers are also your customers.” According

to the results of a recent Coldwell Banker/CNET survey,
of Coldwell Banker
consumers nationwide are not only embracing smart
technology, they’re seeking it out when perusing homes for sale.
Apex Realtors® in
For the survey’s purposes, a “smart home” is de ned as “a house equipped
with smart products connected through Wi-Fi or Bluetooth to control or
Dallas revealed the
automate the functions of a house. Thermostats that learn to adjust the

wants and needs of temperature automatically based on your schedule, light bulbs that you con-
trol from your phone, and doors that automatically lock when you leave the

home buyers.
house are just a few examples.”
According to Lace, smart homes can increase the marketability of a list-

ing for a seller and 77 percent of a liated Coldwell Banker sales associates

report their home buyers are interested in smart home technology. “We
believe this desire will become more prevalent as time goes on,” she noted,

adding, “It’s no longer just for the a uent or tech-savvy consumers. It’s af-
fordable and easy to use for everyone.”

62 enLIGHTenment Magazine | august 2017
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