Page 44 - Lighting Magazine August 2018

FAN-TASTIC Movement
The Circulaire double ceiling fan from Savoy House
40 enLIGHTenment Magazine | august 2018
www.enlightenmentmag.com
There are three key style trends that Fanimation executives have observed:
1. Kindred — a mix of Modern Farmhouse & In- dustrial design
2. Updated Traditional — Renewing the old days of Antique and Polished Brass by infusing Brushed Gold nishes and School- house-shaped glass
3. So Contemporary — Simple, sleek, and low pro le
Another new trend, Killingsworth shares, is the double ceiling fan — two motors and two sets of blades a ached to one mount. The style works well for large spaces and o en has a contemporary look and shape. Fandeliers (ceiling fans that have a decorative, chandelier component for dual func- tion) have appeared from multiple manufacturers as well, and now make up a good segment of the marketplace. They are a great choice for dining rooms and more formal spaces.
“You get the best of both worlds,” quips Tonya Friga, Outside Sales Buyer for Metro Electric Sup- ply, which operates several showrooms in the St. Louis area. “A fandelier is like decorative lighting that helps cool you o .”
The elegant simplicity that is so popular in today’s
lighting styles has also led the way to more versatile applications. As consumers continue to bring indoor living to the outdoors, designer touches such as ceil- ing fans will see a rise in interest. Many conventional paddle fans that were previously available only for interiors now have outdoor-rated counterparts with waterproof blades and sealed motors.
“Our outdoor fans are becoming a very high- performing category,” remarks Rob Godlewski, VP/ Business of Emerson Ceiling Fans. “People want the right ambiance and temperature while relaxing outside. We’re heavily involved in market research to continue support of this popular lifestyle.”
Ceiling fans have also increased in size over the last few years. The standard size used to be 52 inches, but the “Big Ass Fan” phenomenon changed everything. Now, there are fans for residential ap- plications with blade spans that reach 96 inches.
“I think customers have the perception that bigger is be er,” says Brad Dobson, Showroom Manager of Hermitage Lighting Gallery in Nashville. “Even the consumers who want their fans to blend in are asking for larger models.”
They also want them to be smarter. Climate con- trol is one of the most popular a ributes in today’s connected living spaces and thermostats aren’t