Page 6 - Lighting Magazine August 2018

contents
August 2018 Vol. 8, Issue 8
24
features
24 FREQUENT FLYERS Ceiling fans help cool down
sizzling summer a ernoons while adding a nishing touch to any room.
38 FAN-TASTIC MOVEMENT New design trends and
product development are good reasons to evaluate your merchandise mix in this category.
44 ARTFUL IMPACT
A California-based art
collector’s treasures virtually come to life, thanks to a new lighting system.
50 DOES SIZE MATTER? Consolidation has forced
smaller, niche-targeted rep rms to compete against large sales agencies that cover multiple channels. How much of a di erence does manpower make?
60 THE COMMERCIAL SIDE OF SALES
Our editor hits the road with sales reps from Spectrum Lighting & Controls in Wisconsin to call on various commercial clients in the Milwaukee area.
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2 enLIGHTenment MAgAzIne | August 2018
www.enlightenmentmag.com
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