Page 56 - enLIGHTenment December 2016
P. 56
New Horizons
The Vermont Modern also are rather kinetic in that they move a li le bit. The creation of two new brands that incorporate
xture above le Each pipe can be rotated to be more radial or linear di erent manufacturing processes than in the past
features metal tubes
that can be adjusted and have a di erent height,” Ki s says. “They are has driven the company to rearrange the facility to
aimed at the Millennial generation and capture a increase the factory oor by roughly 8,000 square
by the user. On the
right is an example of lot of the qualities that they value such as sustain- feet. The larger space also be er accommodates
the waterjet cu ing ability, domestically made, hand-cra ed, and social the larger in ux of custom work that the company
technology used in the
responsibility.”
handles for hospitality projects.
Vermont Modern brand,
while both xtures Vermont Modern xtures’ sharp lines are made “Before we could broaden our aesthetic, we had
demonstrate the bright through waterjet cu ing machinery that is accom- to transform ourselves internally,” Ki s states. The
colors o ered.
plished on-site in the factory, along with the other long preparation between when the new divisions
new designs. In addition, bold colors such as Gold, were conceived through their eventual fruition
Red, Blue, Silver, White, and Black distinguish the gave the company time to adapt to the changes
Vermont Modern aesthetic. The simpler, cleaner with minimal disruptions. The two brands may
styles also carry a lower price point than the other have been a long time coming, but the company is
two brands, which aligns with the target customers’ banking on the debut being more than worth it to
budgets.
customers.
54 enLIGHTenment Magazine | DeceMber 2016
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