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enLIGHTenment
Editor’s Note
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ACE H. ROSENSTEIN
The Next Buzzword
Group Publisher
ace@bravobusinessmedia.com
800.774.9861 ext. 601
M
ove over, phrases such as “outside the box” and “drill LINDA LONGO
down” and “at the end of the day,” there’s a new term Editorial Director
linda@bravobusinessmedia.com
being bandied about at industry shows and it especially
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applies to lighting: “human-centric.”
When I was at the Hong Kong International Lighting Fair in Oc-
MARK OKUN
Business Contributor
tober, the fair was rife with the term — from products to seminar mark@bravobusinessmedia.com
topics. The problem is “human-centric lighting” refers to some-
Contributing Writers
thing very speci c (i.e. how lighting a ects our circadian rhythms). Cindy Foster Warthen, Mike Brannon,
Marilyn Nason, Stef Schwalb
However, with today’s heavy emphasis on healthcare/wellness at
the consumer level, every business wants in on the growing trend.
Creating more aesthetic se ings for patients has become more prevalent now that hos-
SIMONE TIEBER
pitals and healthcare facilities are aggressively competing for business. This has led to Creative Director
o ering dimmer controls at the patient’s bedside as well as warmer color temperatures in simone@bravobusinessmedia.com
lighting versus the harsher ambient lighting from the typical uorescent xtures.
JASON LOWSY
There are a lot of studies being done by the Lighting Research Center and the California Production Manager
jason@bravobusinessmedia.com
Lighting Technology Center as well as by independent lighting engineers that examine the
e ect of various light levels and color temperatures on people’s mood and sleep cycles. ANDREA CARROZ
Designer
This all ts under the “human-centric lighting” idea.
LILLIAN ANDERSON
What I was seeing at the overseas show was the overuse of the term as a marketing tool Publication Coordinator
for lighting that was merely energy-e cient (i.e. LED or uorescent). Having a table lamp or lillian@bravobusinessmedia.com
xture equipped with 4000K or 5000K LED does not make it “human-centric.”
800.774.9861 ext 608
True “human-centric lighting” will be increasing in importance — especially as Baby
Boomers enter retirement and will face challenges such as needing more light to read and
JEFF DOCTOROW
see by (remember the metric that a 60-year-old needs twice as much light as a 30-year- Business Development
old). Showroom owners, keep this term in mind and how it could be meaningful to your je @bravobusinessmedia.com
customer base. Manufacturers, be aware that this topic is on an upward trajectory and 800-774-9861 ext. 618
consider exploring the research to see if it warrants expanding your line to include these DEBBIE SCHWARTZ
types of products.
Sales Associate
debbie@bravobusinessmedia.com
In my opinion, the year 2017 is going to be an exciting one for the residential lighting in- 800-774-9861 ext. 619
dustry. There are a lot of technological developments underway and consumer awareness
MARY VALLE
for proper lighting continues to grow. Cheers to a Happy New Year, everyone!
Sales Associate
mary@bravobusinessmedia.com
800-774-9861 ext. 682
EDWARD FREBOWITZ
Social Media Director
ed@bravobusinessmedia.com
BRIAN MICHALOVIC
Technical Development
enLIGHTenment brian@bravobusinessmedia.com
e
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LUCY MASSE
ber 2016
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