Page 62 - Lighting Magazine December 2017

2018 forECast | consumers & technology
How Consumers
Use Technology
This fall, the National Retail Federation® (NRF)’s Consumer View explored shoppers’ experience with technology and how it is shaping their a itudes today — and tomorrow – in the retail environment.
As the organization’s Technology & the Consumer report indicates, the term “technology” in the retail realm runs the gamut from mobile payments to virtual reality. Today’s retailers are under pressure to understand which innovations will a ract and retain customers now and in the future.
According to the report, payment and ful ll- ment technologies lead consumer awareness, with nearly 7 in 10 consumers having heard of mobile payment or buy/reserve online, and pick up in store — and more than half have actually tried it.
NRF’s research determined that customers are most satis ed with technologies that streamline the store experience, from checking out to nding and picking up the items they need.
Customers are most satis ed with technologies that streamline the store experience, from checking out to nding and picking up the items they need.
60 enLIGHTenment magazine | december 2017
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66%
Have used in-app store navigation
68%
Have bought online/picked up in store
65%
Have used mobile payment