Page 26 - Lighting Magazine December 2018

22 enLIGHTenment magazine |
“Having a furniture line is a serious thing tome.Iwantittobe
quality, and I want the product to be something someone is glad that they bought.”
—Je Foxworthy
abovE: “Having a furniture line is a serious thing to me. I want it to be quality, and I want the product to be something someone is glad that they bought,” says comedian Je Foxworthy when unveiling the latest styles in his casual furniture line with Manwah. A lighting series will be added in the near future.
lEft: Renowned Los Angeles-based interior designer Windsor Smith debuted new designs for her eponymous line with Arteriors.
décor items from comedians Ellen DeGeneres and Je Foxworthy, who join a list of TV/movie stars with product lines such as Donny Osmond and Reese Witherspoon, Country singer Trisha Yearwood, and the plethora of design-related personalities such as Je Lewis, Joanna Gaines, and the Property Brothers, among others. Interior designers whose work has gained nationwide rec- ognition also launched or expanded lighting lines this year, such as Denise McGaha with Currey & Company, Mark D. Sikes, Corey Damen Jenkins, and Martyn Lawrence Bullard with Hudson Valley Lighting Group, Lisa McDennon with Hinkley, and Windsor Smith with Arteriors.
The year 2018 could easily be considered the year Instagram turned ordinary people (and their dogs) into “celebrities” and elevated home décor fans into “design in uencers.” This is another trend that will not be waning in 2019.
In order to thrive in the year ahead, retailers and manufacturers alike will have to make a more concentrated e ort on “branding” their identity with consumers and increasing their involvement on social media platforms and local community events to stay visible and relevant. 
december 2018
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2018
YEAR IN REVIEW