Page 8 - Lighting Magazine December 2018

contents
december 2018 Vol. 8, issue 12
16
on tHe cover
It’s hard to beat the dazzling beauty of a large crystal chandelier for making a memorable aesthetic statement. The 36-light, fully dimmable Rossi xture, from Eurofase, features geometric curtains of crystal beading cascading from a multi-tier frame in a Polished Chrome nish. The 520-wa LED illumination provides 41,600 lumens in 3000K.
4 enLIGHTenment magazine | december 2018
features
ALA CONFERENCE REPORT
64 BETTERTHAN CUSTOMER SERVICE
For greater loyalty, strike
the term “customer service” from your corporate dictionary and practice Gracious Hospitality instead.
68 ACTNOWTO
BECOME CONNECTED Industry leaders from Lutron and Google/Nest discussed the role of lighting in today’s connected world and the opportunities ahead.
departments
6 EDITOR’S NOTE 10 IN THE NEWS
Information relevant to your everyday business needs
14 EVENTS AT A G NCE All the industry meetings you
need to know about
16 SHOWROOM STAND-OUTS
New products for your retail store
72 ON THE MARK
How to Cultivate Sales Stars
76 AD INDEX www.enlightenmentmag.com