Page 8 - enLIGHTenment Magazine - February 2017

enLIGHTenment | Editor’snote

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ACE H. ROSENSTEIN
Group Publisher
ace@bravobusinessmedia.com

800.774.9861 ext. 601

LINDA LONGO
“Is THATfor Outdoor?”
Editorial Director
linda@bravobusinessmedia.com
T
800.774.9861 ext. 616
ime and time again at last month’s Lightovation show in
MARK OKUN
Dallas, I found myself asking manufacturers that question
Business Contributor
mark@bravobusinessmedia.com
as many of the products shown to me were so decorative
and unique that it didn’t seem possible that they were designed
Contributing Writers
Cindy Foster Warthen, Mike Brannon, to withstand the elements.
Marilyn Nason, Stef Schwalb
Each time, the answer was a resounding, “Yes!” What my
surprise demonstrates is just how far we (consumers & the

SIMONE TIEBER
industry) have come. For years, homeowners were content to
Creative Director
have jelly jars and the most basic lanterns anking their front

simone@bravobusinessmedia.com
doors — even custom builders didn’t pay much a ention. These days, the combination

JASON LOWSY
of more technically advanced materials/ nishes plus an increased desire from consum-
Production Manager
ers – quite possibly a result of the proliferation of TV home improvement programs – has
jason@bravobusinessmedia.com
led to greater variety in the outdoor lighting market.
ANDREA CARROZ
Years ago if you had a Contemporary-style interior, there was a disconnect when
Designer
it came to complementing that aesthetic at the front door, garden/path lighting, or
LILLIAN ANDERSON
Publication Coordinator
backyard. Similarly it was hard to accent landscape features without having a large, no-
lillian@bravobusinessmedia.com
ticeable xture in view. That has all changed for the be er, too.

800.774.9861 ext 608
As homeowners nationwide embrace the “outdoor living room” trend, they are ac-
tively searching for weather-hardy xtures that are just as a ractive as the ones they

have indoors. The same evolution is happening in the furniture industry as what su ced
JEFF DOCTOROW
Business Development
as patio furniture in the past is not what sophisticated customers want today.
je @bravobusinessmedia.com
Then again, with the addition of smokers, beer taps, small refrigerators, warming draw-

800-774-9861 ext. 618
ers, rotisseries, and multi-surface grills, today’s outdoor patio more closely resembles
DEBBIE SCHWARTZ
the nearby kitchen in amenities. The rise of the “staycation” is another reason why

Sales Associate
homeowners are spending more time – and money – in their outdoor living environ-
debbie@bravobusinessmedia.com
800-774-9861 ext. 619
ments. If you haven’t upgraded your merchandise assortment to meet this growing need,
it’s time to start. This specially focused issue should help give you guidance in what’s
MARY VALLE
Sales Associate
available on the market today.

mary@bravobusinessmedia.com
800-774-9861 ext. 682

EDWARD FREBOWITZ
Social Media Director
ed@bravobusinessmedia.com

BRIAN MICHALOVIC
Technical Development

brian@bravobusinessmedia.com
enLIGHTenment
800.774.9861 ext 605
enlightenmen
the lighting content leader voL 7 | Issue 2 | februrary 2017
T febr
LUCY MASSE
uary 2017
Audience Development
OUT IS IN
Subscribe to the digital version of our magazine
lucy@bravobusinessmedia.com
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6 enLIGHTenment Magazine | february 2017