Page 14 - Lighting Magazine February 2018

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MASCO CORP. TO ACQUIRE KICHLER
By the end of the rst quarter this year, Cleveland-based Kichler Lighting will become part of
branded home improvement and building products giant Masco Corp., headquartered in Livonia, Mich., which counts such popular brands as Behr® paint; Delta® and Hansgrohe® faucets, bath and shower xtures; Kra Maid® and Merillat® cabinets; Milgard® windows and doors; and Hot Spring® spas among its fold.
Executives from Masco Corp. an- nounced the signing of a de nitive agreement to acquire The L.D. Kichler
Co. (“Kichler Lighting”) on January 8. Tony Davidson, President of Kichler,
feels the partnership heightens both companies’ strengths. “I think [the decision] works strategically well. We complement what they do in their product portfolio. It’s a nice t,” he notes. “I believe that our management team, our strategy, and how we go to market will be a continuation of what we have been doing. What’s exciting to me are the resources that will now be available so we can have collaborations with the Masco brands and validate the trends.” Davidson says there are no plans to
relocate the Kichler headquarters. “We are excited about the prospects
of expanding Masco’s reach into the fragmented $6 billion U.S. residential lighting industry,” says Masco’s President & CEO Keith Allman. “Kichler Lighting
is a strong strategic t with our focus on building products where brand, innova- tion and strength of distribution provide a competitive advantage. Kichler’s prod- ucts share many of the same customers as numerous other Masco brands and will complement our current product o ering while strengthening our relation- ships with these customers.”
10 enLIGHTenment Magazine | February 2018
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