Page 14 - Lighting Magazine February 2019

| intheNEws
Stay Connected to Breaking News Online at www.enLIGHTenmentmag.com
LIGHTING ONE CELEBRATES 20TH ANNIVERSARY
The year 2019 marks the 20th anniversary of St. Louis-based Lighting One, the largest lighting
and home décor cooperative in North America. Through the cooperative, the 320 showroom members can come together to purchase, network, and ad- vertise — saving both time and money while making members more pro table, sustainable, and e ectively competitive with other channels of distribution.
Lighting One started as a small group of lighting showroom owners known as Illucio in 1999. In 2001, CCA Global Partners® purchased the group a er realizing its potential and transformed it into the Lighting One cooperative. Lighting One members bene t from
the in uence of CCA Global Partners in the home furnishings industry and gain knowledge from CCA’s winning strategies. In its 20-year transforma- tion, the cooperative has grown from a purchasing-based group to a valuable resource with numerous business e ciency programs.
The Lighting One cooperative is member-owned and steered by a member Advisory Council. Addition- ally, Lighting One has added a “Next Generation” Advisory Council to add the perspective of future generation of owners.
“I am extremely proud of the continued success the cooperative has achieved in membership growth,
Angie Prost and Jessie Pine of Lighting One were proudly wearing celebratory pins at Lightovation in January.
support, and innovation in a rapidly changing industry. Congratulations to the Lighting One members, aligned ven- dors, and representatives who continue to support the cooperative and make Lighting One stronger and brighter,” says Gregg Garofalo, President of Lighting One.
This year, Lighting One plans to launch important improvements to its digital marketing program to increase members’ ability to drive leads to the showroom. This digital marketing program also provides members with an ecommerce- enabled showroom product catalog
that allows consumers to conveniently purchase from Lighting One members online.
10 enLIGHTenment Magazine | february 2019
www.enlightenmentmag.com