Page 12 - enLIGHTenment January 2016

enLIGHTenment
Editor’s Note

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A Fresh Start
ACE H. ROSENSTEIN
Group Publisher

ace@bravobusinessmedia.com
I800.774.9861 ext. 601
t’s a new year; and judging from what I’m seeing in the

industry lately, it’s going to be an auspicious one. A perfect LINDA LONGO
Editorial Director
example is this issue, our rst edition of 2016. While ip-
ping through these pages, several things become clear. First linda@bravobusinessmedia.com
800.774.9861 ext. 616
and foremost, you’ll notice that the styles of new products
unveiled in the winter market previews – and in the adver- MARK OKUN
Business Contributor
tisements – are fresh, innovative, and forward-thinking.
mark@bravobusinessmedia.com
Consumers are feeling more con dent in going bolder in
their choices for their homes — whether that means feeling Contributing Writers
Patricia Hart McMillan, Susan Grisham,
comfortable spending the extra dollars in LED technology for Marilyn Nason
sizable xtures instead of dabbling in the category via task

lights, or in their choices of color, pa ern, and materials.
SIMONE TIEBER
That same con dence is also noticeable among manufacturers. When I entered this
Creative Director
industry in 1994, the lighting world was ooded with polished brass and bound glass. simone@bravobusinessmedia.com

A few years later, it seemed everything was washed in a verdigris nish. There wasn’t much JASON LOWSY
individuality except for a few individuals who danced to the beat of their own design drum.
Production Manager
In the beginning, it seemed they had more ingenuity than they had sales because it took jason@bravobusinessmedia.com

awhile for the lighting community to feel comfortable buying products that didn’t look like LILLIAN ANDERSON
everything else on the market.
Publication Coordinator

Over the ensuing years – and especially as we were coming out of the Recession – that lillian@bravobusinessmedia.com
mindset has shi ed. Buyers are more interested in nding designs that nobody else in their 800.774.9861 ext 608

selling area would think of carrying or dare to try. Discovering “di erent” is the name of

the game now. There have been many years in the not-too-distant past when I would ask JEFF DOCTOROW
buyers if they saw anything exciting at market and hear, “Nah, just the same old stu ” as Business Development
je @bravobusinessmedia.com
the response.
Yes, there are still copycats out there, as well as certain style trends that many manufac- 800-774-9861 ext. 618

turers have jumped on the bandwagon to supply. However, judging from the new designs DEBBIE SCHWARTZ
Sales Associate
that are debuting this year at the winter shows, I think even the hardcore naysayers are debbie@bravobusinessmedia.com
going to be excited by what they see.
MARY VALLE
That “freshness” is going to translate down the line to the consumers, speci ers, and
builders. I believe 2016 is going to be a successful and pivotal year for the companies Sales Associate
mary@bravobusinessmedia.com
(retailers, manufacturers, sales reps, and designers) who go beyond their comfort zone and 800-774-9861 ext. 682
become a bit edgy. Trust me, your customers and clients are ready for it.

EDWARD FREBOWITZ
Social Media Director

ed@bravobusinessmedia.com

BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com

enLIGHTenment 800.774.9861 ext 605
the lighting content leader voL 6 | Issue 1 | january 2016
LUCY MASSE
Audience Development
Subscribe to the digital version of our magazine lucy@bravobusinessmedia.com
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