Page 14 - enLIGHTenment Magazine - January 2017
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enLIGHTenment
Editor’s Note
Always Up-To-Date & Online
enLIGHTenmentmag.com
ACE H. ROSENSTEIN
Group Publisher
Psst! Here’s What Your ace@bravobusinessmedia.com
800.774.9861 ext. 601
Peers AreDoing
LINDA LONGO
Editorial Director
Tlinda@bravobusinessmedia.com
he question that I get asked most o en from people al-
800.774.9861 ext. 616
ready in the residential lighting industry and those looking
to break into that market is: “Do you have any statistics?”
MARK OKUN
Business Contributor
Unfortunately, since most of our industry’s companies are pri- mark@bravobusinessmedia.com
vately held, there isn’t any readily available data like there is for
Contributing Writers
commercial lighting xtures. The same holds true on the show- Cindy Foster Warthen, Mike Brannon,
Marilyn Nason, Stef Schwalb
room side of the business. Unlike large retailers – i.e. Home Depot,
Lowe’s, Macy’s, Sears, Target, Wal-Mart – lighting showrooms and
electrical supply houses are privately held and keep their opera-
SIMONE TIEBER
tions information close to the vest.
Creative Director
This is why conferences held by the American Lighting Association (ALA) and Lighting
simone@bravobusinessmedia.com
One are so highly valued among their members. Besides the educational seminars, these JASON LOWSY
gatherings o er the opportunity for store owners to talk amongst themselves about how Production Manager
jason@bravobusinessmedia.com
business has been, the challenges their stores are facing, and tips for how bricks-and-
mortar showrooms can thrive in the Internet age of online shopping. There simply is no ANDREA CARROZ
Designer
other way to get this type of information.until now.
LILLIAN ANDERSON
Several months ago, we at enLIGHTenment Magazine hired a research team to conduct Publication Coordinator
a survey among store owners nationwide so we could o er the industry a comprehen- lillian@bravobusinessmedia.com
sive analysis of the current state of a airs for the showroom segment. With our inaugural 800.774.9861 ext 608
Showroom Benchmark Report – which we are making available for free – it is our goal
to share this relevant information with the lighting showroom community so that store
JEFF DOCTOROW
management can compare their operations with those of their peers in a positive way. Business Development
Excluding nancial data, our Showroom Benchmark Report details speci c challenges fac- je @bravobusinessmedia.com
ing retailers and the solutions that have worked to combat them, plus explores successful 800-774-9861 ext. 618
marketing methods as well as how customer demographics are changing.
DEBBIE SCHWARTZ
January is naturally a time of new beginnings and we’d like for you to be able to start Sales Associate
debbie@bravobusinessmedia.com
2017 with some helpful insights that might subtly alter how you do business in the year 800-774-9861 ext. 619
ahead. Be sure to download your free copy – available exclusively to our subscribers – by
MARY VALLE
going online to www.enlightenmentmag.com/getreport
Sales Associate
mary@bravobusinessmedia.com
800-774-9861 ext. 682
EDWARD FREBOWITZ
Social Media Director
ed@bravobusinessmedia.com
BRIAN MICHALOVIC
Technical Development
enLIGHTenment brian@bravobusinessmedia.com
800.774.9861 ext 605
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LUCY MASSE
LIGHT VATION Subscribe to the digital version of our magazine Audience Development
SPOTLIGHT
lucy@bravobusinessmedia.com
LAS VEGAS (www.enlightenmentmag.com) and stay connected to 800.774.9861 ext. 631
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