Page 18 - enLIGHTenment Magazine - January 2017

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ELK Group Acquires Xync Brands,

Expand Into Kitchen/Bath Market

N
esquehoning, Pa.-based ELK “This partnership will allow us to leverage

Group International has our combined design team and marketing

purchased Roswell, Ga.-based
kitchen and bath manufacturer Xync resources to launch new and exciting

Brands, LLC, which produces Ryvyr and
Hembry Creek brands. The acquisition products and categories.”
—Hal Weinstein
marks a signi cant expansion for ELK

Group into the furniture and ings
segment of the kitchen and bath market.
leverage our combined design team and while allowing customers to consolidate

Xync Brands manufactures unique marketing resources to launch new and additional products onto one shipment.”
products for the kitchen and bath indus- exciting products and categories,” notes In addition to Hal Weinstein, Xync

try that are designed to ow seamlessly Hal Weinstein, President and founder of veterans John Weinstein and Sharon

with all elements within the portfolio Xync Brands. “ELK’s expansion into this Taylor will be joining ELK to provide
including sinks, vessels, vanities, tops, segment of the kitchen/bath industry a seamless transition and continue to

mirrors, and plumbing ings.
will be welcomed by Xync’s customer provide design, sales, and customer
“This partnership will allow us to
base as it increases the depth of o ering
service experience.

16 enLIGHTenment Magazine | january 2017
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