Page 112 - Lighting Magazine June 2018
P. 112
on the mark
Sometimes “New” Isn’t Always Better
Remember those sales and marketing techniques abandoned years ago because you thought they were “old?” It’s time to resurrect and ne-tune them for today’s market. BY MARK OKUN
Growing up in my family’s furniture store, I started interacting with customers at eight years old. By age 12, I was selling every Satur- day to customers who were two,
three, and even four times older than me. One of the lessons I remember to this day is that for people – no ma er their age or station in life – things stay pre y much the same, kinda.
110 enLIGHTenment Magazine | june 2018
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