Page 8 - enLIGHTenment Magazine - March 2016

enLIGHTenment
Editor’s Note

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Go Bold or Go Neutral
ACE H. ROSENSTEIN
Group Publisher

ace@bravobusinessmedia.com
800.774.9861 ext. 601
W
hat’s go en into consumers these days? While
neutral color schemes dominate kitchen décor, LINDA LONGO
Editorial Director
60 percent of the hundreds of design profession-
linda@bravobusinessmedia.com
als interviewed by the National Kitchen & Bath Association 800.774.9861 ext. 616
(NKBA) said they’ve recently created kitchens featuring two
MARK OKUN
di erent colors. Homeowners, they say, are becoming more Business Contributor
comfortable with bold colors, contrasting textures, and un-
mark@bravobusinessmedia.com
conventional lighting solutions. Why? These designers are
Contributing Writers
pointing to the popularity of the home renovation Web site Patricia Hart McMillan, Susan Grisham,
Houzz.com with inspiring consumers to break out of their Marilyn Nason, Mike Brannon

comfort zone and try new things. This departure from “safe”
(i.e. boring) aesthetics also marks a new age in kitchen renovation: designing for the resi-
SIMONE TIEBER
dents’ individuality versus resale.
Creative Director
simone@bravobusinessmedia.com
This daring a itude has been noticed by lighting manufacturers for the past two years
as installing a series of pendants began to replace the standard kitchen island xture. For JASON LOWSY

years, lighting professionals have tried to convince homeowners to expand their kitchen Production Manager
lighting choices beyond the recessed xtures installed by the builder — and nally they jason@bravobusinessmedia.com

are paying a ention. Thanks to the guidance of forward-thinking interior designers, home LILLIAN ANDERSON
Publication Coordinator
improvement programs/channels on TV, shelter magazines, and Web sites such as Houzz,
consumers are more comfortable with expressing themselves decoratively.
lillian@bravobusinessmedia.com
800.774.9861 ext 608
At the recent Lightovation show in Dallas, manufacturers tapped into the idea of large
xtures and lanterns being hung in a series over kitchen islands. The same idea is also being

applied to dining rooms, with the era of one large xture over the dining room table giving JEFF DOCTOROW
Business Development
way to the possibility of hanging two smaller xtures instead.
je @bravobusinessmedia.com
This is not to say that the more conservative and traditional homeowner has gone away.
800-774-9861 ext. 618
They are still there, and depending on where your showroom is located, they may be your
best customer for a long time yet. However, times and perspectives are changing. Take DEBBIE SCHWARTZ
Sales Associate
a cue from the décor trends presented in this issue to see how manufacturers are ac- debbie@bravobusinessmedia.com

commodating this new mindset. Within your own showroom, be sure to implement some MARY VALLE
of these unconventional looks as vigne es to help inspire consumers seeking something
Sales Associate
unique for their homes.
mary@bravobusinessmedia.com
800-774-9861 ext. 682

EDWARD FREBOWITZ
Social Media Director

ed@bravobusinessmedia.com

BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com

enLIGHTenment 800.774.9861 ext 605
the lighting content leader voL 6 | Issue 3 | marcH 2016
Kitchens & Top Trends in
LUCY MASSE
Baths
Audience Development
Subscribe to the digital version of our magazine lucy@bravobusinessmedia.com
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6 enLIGHTenment Magazine | March 2016
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