Page 10 - enLIGHTenment Magazine - March 2017
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enLIGHTenment | Editor’snote
Always Up-To-Date & Online
enLIGHTenmentmag.com
ACE H. ROSENSTEIN
Group Publisher
ace@bravobusinessmedia.com
The New Old
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LINDA LONGO
I
Editorial Director
’m not sure where the fascination with nostalgia in home dé-
linda@bravobusinessmedia.com
cor started, but I think it might have been when the phase-outs
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of the incandescent bulbs were being announced all over the
MARK OKUN
globe. Suddenly, everyone wanted what they thought they would
Business Contributor
mark@bravobusinessmedia.com
be losing forever — and they took it to the extreme.
It wasn’t just that they wanted to keep the ine cient incandes-
Contributing Writers
Cindy Foster Warthen, Mike Brannon, cent lighting they knew and loved, but now they yearned for the
Marilyn Nason, Stef Schwalb
old lament bulbs (talk about ine cient!). The industry listened
and soon – Let there be lament light! – the look was back. In fact,
SIMONE TIEBER
it is now everywhere, including Europe.
Creative Director
Fast forward a few years and the technological advances in LED have allowed for the
simone@bravobusinessmedia.com
recreation of these vintage lament bulbs using energy-e cient and dimmable LED. At
JASON LOWSY
Dallas Market/Lightovation in January, the look of these old-fashioned bulbs (whether in
Production Manager
LED or incandescent) could be found on xtures in most showrooms.
jason@bravobusinessmedia.com
The same trend was noticeable at the International Builders’ Show and K/BIS in Janu-
ANDREA CARROZ
ary. One of the most pervasive looks was colorful ovens — and thankfully not the Harvest
Designer
Golds and Avocados of the 1960s and ’70s. Instead, it was the Canary Yellows, Turquoise
LILLIAN ANDERSON
Publication Coordinator
Greens, Petal Pinks, and Cadet Blues of the 1950s. Just as with lighting, nostalgia has
lillian@bravobusinessmedia.com
come back in force. And, as with the lighting industry, there have been technological ad-
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vances made in appliances that bring these vintage looks to modern-day e ciency.
Your lighting showroom will have customers who want this aesthetic – along with Rustic
Industrial – in their kitchens. Take a close look at our report from K/BIS in this issue. By
JEFF DOCTOROW
Business Development
being aware of the overall trends in kitchens and baths, you will have a broader knowledge
je @bravobusinessmedia.com
base to best guide your customers in selecting the perfect xtures.
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DEBBIE SCHWARTZ
Sales Associate
debbie@bravobusinessmedia.com
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MARY VALLE
Sales Associate
mary@bravobusinessmedia.com
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EDWARD FREBOWITZ
Social Media Director
ed@bravobusinessmedia.com
BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com
enLIGHTenment
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LUCY MASSE
Audience Development
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8 enLIGHTenment Magazine | March 2017
