Page 56 - Lighting Magazine March 2019

Southern Hospitality
Voted the #1 Lighting Store in the Charleston area multiple times, Rick’s Lighting + Home is a community favorite not only for lighting expertise, but for the welcoming environment that instantly puts customers at ease. BY LINDFA LONGO
or 34 years, Rick’s Lighting has been a destination for generations of Charles- tonians —it’s where your parents and their parents bought their lamps, lighting xtures and bulbs, as well as where elec-
tricians bought supplies. Having stood on the same property along a major road for as long as many local families can remember is one reason for the non-stop foot tra c.
There are two other factors contributing to the steady ow of customers: trust & service. Owner Rick Mappus’ philosophy – “Buy right and pass the savings on to the customer” – has kept customers loyal even in the era of online shopping. Similarly, unlike digital re- tail, where there are no “real” people smiling to greet them or engaging in helpful conversations during their shopping experience, the warm and congenial atmosphere at Rick’s is as much of an a raction to Charleston-area consumers as the product selection.
52 enLIGHTenment Magazine | March 2019
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