Page 44 - Lighting Magazine March 2020
P. 44
on the mark
Bricks &
Clicks
You Must be Both
It’s not enough to be “multichannel” to succeed in retail these days; the key is to be “omnichannel.”
BY MARK OKUN
For some lighting showroom owners, 25 years may not seem so long ago. I assume that is the case because many showrooms and sales professionals still look at ecommerce as if it has just appeared on the horizon. Some have just raised their heads up and acknowledged that a digital strategy is mandatory to remain viable in today’s marketplace; others remain on the fence about the need for a full 360-degree digital marketing and sales solution. This article is meant to push you over that edge and encourage you to commit to the work and resources needed to continue and thrive beyond 2020.
40 enLIGHTenment Magazine | March 2020
www.enlightenmentmag.com
