Page 78 - enLIGHTenment Magazine - May 2016

hospitality Home

Cornerstone

T

he de nition of hospitality design is be- Founding Principal of OPPENHEIM Architecture

ing rede ned all the time. As the lines + Design; Morris Adjmi, Founder and Principal of
between hotel and residential markets Morris Adjmi Architects; Rebecca Jones, Principal

continue to blur, a fresh approach to and Founder of RD Jones & Associates; and Lori
design with consumer desires in mind
Pa en, Principal of Pa en Purchasing.

is making what was once a niche industry move
A+ for Authenticity
closer to the mainstream.
At a panel discussion during the BDNY show sev- Some common themes that dominated the session

eral months ago, the session “Homing In: Business revolved around the critical need for the develop-
and Design Opportunities In the Red-Hot Hotel/ ment of authentic and timeless design as well as

Residential Hybrid Market” supplied some rst- the importance of providing curated and concierge

hand insights about how this sector is expanding experiences that simultaneously and seamlessly
innovation and providing inspiration for so many in encompass a profound level of personalization —

the eld of design.
whether the designers were creating spaces for
Moderated by Steven Rugo, Principal of Rugo/ single millennials, families, or even an elder de-

Ra Ltd. Architects, the seminar delved into design mographic. Because of current hospitality trends

concepts with a residential slant — from multi-family such as the keen desire for local experiences and
high rises with hotel-like public spaces and spas, to immersion – as well as the in uence of the sharing

apartment/hotel hybrids and service apartments — economy and the proliferation of shared spaces
and how they are opening up rich revenue streams and amenities – interior designers are heeding

for designers. At the same time, the industry is the call to re ect these preferences and activate

also producing some inventive takeaways for the spaces in a more focused and thoughtful way.
creation of unique guest rooms and suites in the Based on a branding study from RD Jones & As- OX
C
process. Speakers included Toby Bozzuto, Presi- sociates, some key questions that designers need NEY
dent of The Bozzuto Group; Chad Oppenheim,
to keep in mind include knowing who your market
IT
WH

76 enLIGHTenment Magazine | May 2016
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