Page 8 - enLIGHTenment Magazine November 2016

enLIGHTenment
Editor’s Note

Always Up-To-Date & Online

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ACE H. ROSENSTEIN
Group Publisher
More Is More
ace@bravobusinessmedia.com
800.774.9861 ext. 601

I
n a world where almost everyone seems to be providing infor- LINDA LONGO
Editorial Director
mation in brief texts or tweets, I believe savvy lighting people
linda@bravobusinessmedia.com
are actually craving more — as in more knowledge, details, and
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insights. Why? The lighting universe is rapidly expanding with
MARK OKUN
technological developments and there is frankly a lot that one Business Contributor
has to know in order to competently sell lighting today.
mark@bravobusinessmedia.com
This realization that I was bucking the “Less Is More” trend
Contributing Writers
came about when I was writing up the descriptions for this Cindy Foster Warthen, Mike Brannon,
month’s track and recessed lighting products. Unlike the deco-
Marilyn Nason, Stef Schwalb

rative end of the home décor business, there are many technical details that need to
be conveyed beyond nish color, materials, and size. These captions may be long, but
SIMONE TIEBER
they’re lengthy for a good reason. My goal is to save you some time in repeatedly search- Creative Director
simone@bravobusinessmedia.com
ing company Web sites or through catalogs to nd out whether a particular product
would be suitable for your clients’ applications. The more information, the be er. What JASON LOWSY

good are pre y pictures if they’re not relevant to your needs?
Production Manager
Speaking of how technologically advanced our world has become, it’s now common jason@bravobusinessmedia.com

knowledge that the blue light emanating from our electronic gadgets (i.e. tablets and LILLIAN ANDERSON
Publication Coordinator
cell phones) as we email or read social media streams at bedtime are interfering with
our sleep pa erns. That’s a by-product of “lighting” that we weren’t talking about as lillian@bravobusinessmedia.com
800.774.9861 ext 608
recently as ve years ago. There is also research on the connection between lighting
and migraines, which one of our writers details in this issue. These are relatively new

examples of medical phenomenon involving lighting that could impact builder and design JEFF DOCTOROW
Business Development
industry clients as well as consumers.
je @bravobusinessmedia.com
Similarly, there are a lot of developments going on in residential and commercial
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lighting – including legislation – that require more detailed reporting than ever before.
Providing substantial content without overwhelming readers with technical jargon is our DEBBIE SCHWARTZ
Sales Associate
goal. We want to give you more than the basics so that you can convey this relevant debbie@bravobusinessmedia.com

information to your customers, allowing them to make the best lighting decisions for MARY VALLE
their needs. Happy reading!
Sales Associate
mary@bravobusinessmedia.com
800-774-9861 ext. 682

EDWARD FREBOWITZ
Social Media Director

ed@bravobusinessmedia.com

BRIAN MICHALOVIC
Technical Development
brian@bravobusinessmedia.com
enLIGHTenment
800.774.9861 ext 605
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the lighting content leader voL 6 | Issue 11 | november 2016
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LUCY MASSE
november 2
Audience Development
016
THE LATEST IN
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THE LINK BETWEEN NEW LEGISLATION LIGHTING & MIGRAINES FOR 2017 trend and style information when you are on the go enLIGHTenment Magazine
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