Page 4 - Lighting Magazine November 2018

contents
November 2018 vol. 8, Issue 11
28
28 HEADS UP!
LED technology allows
today’s track and recessed xtures to be slimmer and less noticeable along the ceiling.
40 A CONFERENCE REPORT
The recent ALA Conference delivered thought-provoking educational sessions
as well as valuable networking opportunities.
48 WHERE DID ALL MY CUSTOMERS GO?
ALA Conference keynote speaker David Avrin details why customers leave you for the competition and how to win them back.
52 BE PREPARED FOR THE NEXT
ECONOMIC RIDE
Over the next few years, the U.S. economy will continue to grow, but be prepared for a hard hit by 2030.
54 BUILDING AN EXECUTIVE PRESENCE TV news journalist Sharon Delaney McCloud shared her proven tips for
making a more powerful impression.
features
20 THE TARIFF TANGO While the heads of the two
most economically powerful countries engage in a trade war, it is the consumers, retailers, and importers su ering a punch to the wallet — but does that put domestic manufacturers in the sweet spot?
26 LEGIS TIVE UPDATE: WHAT YOU NEED TO KNOW IN 2019
Barring any curve balls – such as this year’s unanticipated tari s
– 2019 should be less volatile
from a legislative and regulatory perspective.
2 enLIGHTenment magazINe | November 2018
www.enlightenmentmag.com