Page 57 - Lighting Magazine November 2019

What’s in a name? According Dallas Market] are no longer in business. Staying
to third-generation compo- nent parts manufacturer David Zuckerwise of Liberty Brass, quite a lot. When his grand-
father chose the name for his business more than 100 years ago, brass was the most popular metal used in parts.
“Today, ‘Brass’ is a misnomer,” Zuckerwise says. “It makes it sound like brass is the only thing we do, when we actually do so much in steel and aluminum.”
While a lot has changed for the company over the past century – including the expansion into various metals and industries served – there are other aspects, such as the commitment to qual- ity and the ability to handle short runs and small orders, that have fortunately endured.
“You don’t stay alive by staying the same,” Zuck- erwise states, referring to the challenges facing U.S.-based manufacturers. After all, the majority of domestic manufacturers that used to exhibit alongside Liberty Brass at the U.S. Suppliers’ Show [which used to run concurrently with the
“alive” and competitive has also meant importing 70 percent of the product line in order to re- main price competitive. Liberty’s business model provides the ability to manufacture parts for the customer who needs expedited delivery as well as serving those who order parts made overseas for significant cost savings.
When most people hear “imported,” they im- mediately think China; however, Liberty Brass only imports from select factories in India, and under strict quality standards. Zuckerwise travels regularly to those Indian factories, making sure those demanding quality levels are upheld.
“The quality is superb, their delivery is terrific, and their price is as good or better than China,” Zuckerwise comments. Another benefit is not be- ing affected by any tariffs.
cHanGe IS Good
As Zuckerwise has learned, change can be a posi- tive thing, such as the company’s relocation from its long-time headquarters in the New York City borough of Queens established by the family’s
Brothers David (left) and Peter Zuckerwise are the President and Director of Sales for Liberty Brass respectively.
oppositE pAgE: Virtually any metal part you can think of for use in all sorts of industries can be made by Liberty Brass.
november 2019 | enLIGHTenment magazine 55