Page 62 - Lighting Magazine November 2019

UNDER
THE
RADAR
“There are ways of making things more affordably and efficiently. These are the things you learn from being hands- on, not from a computer program.” —David Zuckerwise
a complete knowledge of the machinery, Zuck- erwise is well-versed on the tolerances of each metal. “Some of the specs that come in are over the top. I’ll take a look and think, ‘That’s a missile part, not a lamp part!’ and I’ll explain that there are ways of making things more affordably and efficiently. These are the things you learn from be- ing hands-on, not from a computer program,” he states.
JoInInG THe InTerneT aGe
Like it or not, even if it seems like entire industries know who you are, there are still new companies popping up nationwide who do not have that knowledge of history and are thrilled to find a parts manufacturer who can do custom work quickly and domestically. How do you reach these upstarts? The internet.
Zuckerwise has made building a company website a top priority for the past two years, getting ready to accept online orders and cata- loging all of its thousands of stocked parts. The site (www.libertybrass.com) just launched in July,
although Zuckerwise is quick to point out that it is still a work in progress.
In this age of digital convenience and online ordering, he has found it necessary to post in bold letters on the site that discounts are given to or- ders in quantities over 100 and to call for special pricing [the website does not automatically create the discount]. And still, Zuckerwise will receive orders of 300 or more via the website. “I can’t tell you how many times that’s happened,” he says, upset that customers would be missing out on savings.
Even with serving a variety of clientele in dispa- rate categories, the lighting industry is dear to the Zuckerwise family. “We’ve made a commitment to the lighting industry and would like them to sup- port us back,” he comments. “We are the largest and oldest stocking manufacturer of lamp parts in the country and we intend on continuing that commitment. We like to say we’re celebrating our first 100 years and are looking forward to our next 100 years.” 
60 enLIGHTenment magazine | november 2019
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