Page 62 - enLIGHTenment October 2016

hidden Gem

father died. Without hesitation, both sons took up
the mantle of continuing the family business. Their

goal was not to merely keep the momentum going,
but to nurture the enterprise and truly grow it in a

way that would make their father proud.
Under the sons’ leadership, Renwil is indeed a

remarkable business that has even added luxury

plumbing (sculptural bathtubs and hardware) to
the mix as well as a comprehensive “rug art.” While

production for most of the categories is handled
overseas, the company has the unique edge of

having a full-time art studio lled with artisans with

specialized talents at the Montreal headquarters.
Another distinction is the incredible act of

producing a 600+ catalog of new items every six
months. Yes, you read that correctly. Along with

that “tome” of new products are individual catalogs

outlining seasonal promotions (for example Fall
2016), a separate “Rug Art” brochure, a Fall 2016

Bestsellers booklet, Merchandising Program litera-
ture, and a handy-size Pale e Book. All t neatly

into a gigantic three-ring binder for easy reference.

above: Patrick St.

Germain, an accom-
plished artist who still
occasionally displays

his work at shows,
heads up the art
studio.

left: The Renwil to-
the-trade showroom
groups products
according to speci c

trend themes, such as
New Traditional.

60 enLIGHTenment Magazine | OctOber 2016
www.enlightenmentmag.com