Page 66 - enLIGHTenment October 2016

hidden Gem

above: Artists can work on
whatever project they like, or
alternate between pieces, dur-
ing the work day. Some of the

artwork is designed for private
label clients and others may
be selected for the Renwil line.

right: Inside the Renwil
showroom, across the street
from its headquarters, interior

designers and other trade
professionals can peruse
the latest products and

themes presented by the
manufacturer.

MoVIng at the speed of fashIon
clients easily envision which items go together

Despite the expense of producing thousands of seamlessly. This thought process is also how
600+ page catalogs every six months, the time Renwil presents vigne es in its to-the-trade show-

and sweat equity is well worth it, according to room across the street from the headquarters. At

the Wilner brothers. “Our business is constantly the showroom, interior designers can view the lat-
evolving, and we’re always looking [to produce est styles in person, or take their consumer clients

items] that are unique and on trend,” Jonathan inside for them to see the products rst-hand.
remarks.
The quick pace of introducing a vast number

Interior designers and cu ing-edge home décor of products every six months keeps everyone in

retailers welcome the comprehensive catalog the organization on their toes — but they’re all on
updates since their clients are continually on board with it. Renwil seeks out individuals who

the quest for something fresh and completely thrive on the fast action and quick-turnaround.
new. The immense catalog is in of itself uniquely One of the newest categories for the company

presented. Instead of being arranged by category is what the Wilners call “rug art.” This is not simply

(i.e. Lighting, Rugs, Artwork, Accessories), prod- a fancy term for decorative rugs; instead, in some
ucts are grouped – and color-coded – by themes, cases, beautiful landscapes or abstract artwork

with all of the categories depicted in ensembles. can be duplicated as durable rugs for an unusually
The Wilners believe this arrangement best helps
complementary se ing.

64 enLIGHTenment Magazine | OctOber 2016
www.enlightenmentmag.com