Page 14 - enLIGHTenment Magazine - October 2017

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well,” Senofsky remarked. “I’m so proud Within a week, several manufacturers organization partners in charge of
of our team. They worked all hours
and organizations began mobilizing relief reaching local and regional individuals

of each day, helping to get our o ces e orts to help Houston’s ood victims.
impacted by the hurricane.
ready and helping our customers. We The Dallas Market Center (DMC) Over the long-term, DMC aims to

were proud to show both our customers launched a comprehensive assistance support the recovery and rebuilding
and our community love.”
program called DMC Cares to help its e orts by encouraging home décor

Meanwhile, other Houston-area neighbors and customers impacted by and lighting product donations from

lighting veterans, such as Don Gresse Hurricane Harvey. The DMC’s goal is to exhibitors. These donations will be
of Carol’s Lighting, were in contact with raise $1 million in support – via nancial stored while the DMC makes arrange-

one another. “I started checking on the and product donations – for storm ments with local and regional agencies
status of other friends in the path of
victims and is encouraging its exhibitors for distribution. For shipping information

the destruction of Harvey, and phoned and a endees to join in these e orts.
and drop-o details, exhibitors can visit

our Cra made rep John Boyd of Ralph “This catastrophe is unprecedented, www.dallasmarketcenter.com/dmccares.
Flores & Associates to see if he and his but I am con dent that the supportive DMC has also initiated Operation

family were okay,” Gresse stated. Boyd spirit we create and the actions we are ReStore, a program that helps a ected
assured his customer that his family was taking together will help our neighbors retailers and reps in the region.

ne, and as the conversation unfolded today and tomorrow,” said Cindy These customers will be eligible for a

Boyd admi ed that he could not bear Morris, President & CEO of DMC. “We special travel package to help them
watching the TV reports on the oods call upon our industry to unite and to a end trade events at Dallas Market

and was compelled to take action. Boyd support DMC Cares in whatever way Center. Customers interested in this
took out his at-bo om 60-horsepower possible.”
program should contact dmccares@

boat and, for many hours a erwards – The DMC immediately established
dallasmarketcenter.com.

with the help of a like-minded stranger a collection station in the World Trade In addition, lighting manufacturers
he met along the way – used his boat to Center for gathering new underwear have organized their own relief e orts.

rescue more than 50 people from the and socks, toiletries, baby diapers/ New York-based WAC Lighting has
ood waters. Boyd and his new friend wipes/formula, and other necessities implemented a three-pronged plan

then joined with the “Cajun Navy” from requested by Dallas County to support to support relief e orts for victims of

Louisiana to assist in more rescues.
Houston-area shelters. Next, the DMC Hurricane Harvey.
Indeed Gresse , Boyd, and Senofsky launched a large-scale clothing drive
“We have all been watching with

were not alone in being impressed by to gather apparel of all types and sizes painfully familiar heartache the devasta-
their community coming together to from showrooms and manufacturers tion that slowly drowned folks out of

help strangers in need at a time of crisis.
that were then distributed to designated
their homes,” explained Shelley Wald,

“This catastrophe is

unprecedented, but I am

con dent that the supportive

spirit we create and the

actions we are taking together

will help our neighbors today

and tomorrow.”

John Boyd
hooked up his — Cindy Morris,
boat and is en
President & CEO of DMC
route to the water
to help survivors.
John Boyd to the rescue.

12 enLIGHTenment Magazine | october 2017
www.enlightenmentmag.com