Page 18 - Lighting Magazine October 2019

| intheNEws Continued from page 14
LSA-Private Label program versus the more traditional method of distribution is that it’s “no frills,” which contributes to the cost savings. Like any reward, there are risks associated with the program. From the start, there are no factory sales representatives involved, which means that RGAs and any customer service issues are the responsibility of the showroom as there’s no one to call. Of course, Private Label will have some replacement parts available.
Dixon explains that the intention
is not to offer a full product line that would compete in a scope similar to that of manufacturers the lighting showrooms are already doing business with. The primary purpose is to enable brick-and-mortar LSA members to
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augment their offering with basic, yet stylish, product that would allow for greater margins. She also adds that LSA encourages manu- facturer members and service providers to get creative and present their company’s programs to the group for even greater success with showroom members.
“Our bottom-line question is always, ‘Does this [Program/Training/Action] support inde- pendent lighting showrooms?’ We are
all very much in agreement
that the LSA-Private
Label program
aligns squarely
with the LSA
mission,” Dixon
adds.
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