Page 8 - enLIGHTenment Magazine - September 2017
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enLIGHTenment | Editor’snote




Always Up-To-Date & Online
enLIGHTenmentmag.com



ACE H. ROSENSTEIN
Lighting Super Heroes
Group Publisher


LINDA LONGO
L
ast month I a ended the American Lighting Association’s annual 
Editorial Director
linda@bravobusinessmedia.com
Engineering Commi ee meeting in Washington, D.C. and was 
bowled over not only by the sheer volume of impending legis-
MARK OKUN
Business Contributor
lation topics to be addressed, but the amount of time and research 
mark@bravobusinessmedia.com
needed to fully comprehend the pressing changes that will impact our 
KELLY PEROTTI
industry.
Sta  Editor
Ever wonder just how much standby power those “smart” devices 
kelly@bravobusinessmedia.com
that are always listening for commands (i.e. Amazon’s Alexa, Apple’s Siri, Google Home) con- 
Contributing Writers
sume? The government has. Did you know the FDA has been looking whether there are any 
Cindy Foster Warthen, Mike Brannon, 
Marilyn Nason, Stef Schwalb
side e ects to “radiation-emi ing electronic devices and LEDs?” Have you thought about 
where the industry is at concerning laser diode LED lighting and the development of “resil- 

SIMONE TIEBER
ient power” (lighting  xtures that go beyond the scope of emergency lighting for egress to 
Creative Director
supply illumination for days, instead of mere hours, a er a natural disaster)? And, of course, 

simone@bravobusinessmedia.com
there are the impending updates to California’s Proposition 65 and Energy Star Lamps V2.1. 
JASON LOWSY
The people who are devoting large portions of their time to staying on top of the leg- 
Production Manager
islative changes and assessing the rami cations are doing so for the greater good. Yes, 
jason@bravobusinessmedia.com
manufacturers’ engineering departments need to stay abreast of the changes, but these 
ANDREA CARROZ
ALA members are volunteering an extraordinary amount of time to share their research 
Designer
with one another and band together to e ectively counter some of the proposed regula- 
LILLIAN ANDERSON
Publication Coordinator
tions. Without their obsessive a ention to detail and due diligence, there could have been 
lillian@bravobusinessmedia.com
some especially negative complications passed on the legislative level if these volunteers on 

the ALA Engineering Commi ee — and therefore the ALA — had not go en involved on the
residential lighting industry’s behalf.
ED KOEHLER
Advertising Sales Director
While most decorative lighting manufacturers are members of the ALA, not all lighting
ekoehler@bravobusinessmedia.com
distributors are; however, everyone bene ts from the organization’s legislation watch group’s 
JEFF DOCTOROW
e orts. You don’t have to be a member of the ALA in order to contribute to the ALA’s Politi- 
Advertising Sales
cal Action Commi ee, which bolsters the ALA’s e orts to continue its productive dialogue 
je @bravobusinessmedia.com
with various lawmakers by contributing to members of Congress (both Democrats and Re- 
DEBBIE SCHWARTZ
publicans) who are responsive to issues challenging the lighting industry.
Advertising Sales
debbie@bravobusinessmedia.com
For our readers who are interior designers or other non-retail design professionals, you’ll 
 nd the ALA’s Web site (www.americanlightingassoc.com) is a useful resource for staying 
MARY VALLE
Advertising Sales
up to date on lighting trends through educational articles plus you can sign up for a free 
mary@bravobusinessmedia.com
monthly e-newsle er of lighting tips.

ALLISON SANKA
As someone who has observed just how much time and e ort the ALA’s volunteer Engi- 
Sales/Marketing Operations
neering Commi ee members have devoted to monitoring potential government regulations 
allison@bravobusinessmedia.com
and lessening the negative impact of them for the good of everyone, I encourage you to 

support this worthy cause.
EDWARD FREBOWITZ
Digital Editor

ed@bravobusinessmedia.com
AMY CHAPLIN
enLIGHTenment 
Web Designer
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NICOLETTE BRYCKI
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6 enLIGHTenment magazine | september 2017


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