Page 16 - Lighting Magazine September 2018

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to showcase grow lights for plants in farms, domestic landscaping, and public parks. The popular Exterior Lighting Solutions & Systems Zone and Outdoor & Public Lighting and Outdoor Advertis- ing Zones return for the Fair, highlighting high-performance and energy-e cient lighting systems and technologies.
During both Fairs, there will be various events such as networking receptions and buyer forums to help industry play- ers expand their professional networks and learn rst-hand about market developments. Seminars on smart street lights, testing and certi cation services, as well as horticultural lighting will also be held to reveal the industry’s latest trends.
For more information, visit hklighting fairae.hktdc.com for the Lighting Fair and hkotlexpo.hktdc.com for the Outdoor & Tech Light Expo.
Stay Connected to Breaking News Online at www.enLIGHTenmentmag.com
SMART LIGHTING SYSTEM SALES TO AREACH $4.4 BILLION BY 2025
ccording to statistics compiled expenses generally are not so high as by Cleveland-based industry to make reducing lighting consumption research rm The Freedonia a top priority. Rather, smart lighting
Group, “smart lighting controls” accounted for 63 percent of overall smart lighting sales in 2017. Smart lighting controls are de ned as lighting- speci c control devices separate
from any light source or xture, such as centralized lighting system control boxes; lighting-speci c smart home hubs and bridges; and smart light switches and dimmers.
While consumers can appreciate the energy-saving potential of smart light- ing, The Freedonia Group research indicates that consumers’ electrical
appeals to consumers primarily as a convenient, new way to interact with their home lighting.
The Freedonia Group researchers suggest suppliers can capitalize on consumer views of smart lighting as a convenience and a novelty by empha- sizing their products’ advanced control capabilities, including automated features, wireless control (including away-from-home), and voice control. Suppliers should also emphasize their
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