Page 6 - Lighting Magazine September 2018

contents
September 2018 Vol. 8, ISSue 9
ALA
ALL ABOARD FOR
ASHEVILLE!
25 ALLABOARDFOR ASHEVILLE!
The American Lighting Association (ALA) heads to the Great Smoky Mountains of North Carolina for its annual networking and educational conference.
26 SMALLRETAILERSWINBIG
Keynote speaker and noted retail author Pam Danziger of Unity Marketing believes the time is right for independent retailers to be victorious in the bidforconsumerdollars.
28 TORCHBEARERS
Connecticut Lighting Centers can a ribute its success to three generations of the Director family joining together to move the business forward.
34 ALEGACYOFLEADERSHIP
This year is monumental for Abe Kleinberg of Crystorama as the company he founded hits its 60th year and he personally marks his 90th birthday.
36 RAISEYOURLIGHTINGIQ
The ALA has unveiled two newtools:Theupdated Residential Training Manual plus the Lighting for Interior and Exterior Residential Environments guide.
40 COMMITTEDTO EXCELLENCE
Three generations of family stand behind AFX, currently celebrating 80 years of innovation with plans to continue on for many decades to come.
52
features
48 LIGHTING UP THE WORLD
The Fellner family has the industry covered —
from repping to retail.
52 GREAT REFLECTIONS Mirrors can make a small
room appear larger, add visual interest to a wall, plus serve a functional purpose.
56 ADD AN ACCENT O ering home décor
products not only increases the probability of impulse purchases, but also provides a reason for customers to visit your showroom more o en.
4 enLIGHTenment magazIne | September 2018
www.enlightenmentmag.com
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