Page 20 - Lighting Magazine September 2019

| IntheNEwsnDAL S MARKET CENTER RE UNCHES BRANDnStay Connected to Breaking News Online at www.enLIGHTenmentmag.comn“This is a marketplace with relentless creative energy, and it’s also a com- munity moving forward and adapting to modern challenges and opportunities,” adds Penni Barton, Executive VP/ Marketing. “The new logo signi es this dynamic direction and our continuing mission to support ideas, people, and products.”nTo further underscore its commitment to the customer community, the market center also announced the launch of a new magazine – Spark – which will o er practical business advice and inspiring trends alongside stories of artists and entrepreneurs. The magazine will be delivered to 50,000 businesses and is the brainchild of DMC Creative Director Guillermo Tragant with an internal team, external agency, and an international group of designers and writers.nWINTER CLEARANCE SALEnThe Dallas Market Center (DMC) unveiled new branding, including a new logo and magazine. Bothnelements are part of a comprehensive, multi-stage strategy to lead with purpose in the new era of wholesale buying.nThe new logo – with its distinct pat- tern of ve visual elements in speci c colors – signi es the creativity, unity, and diversity of the industries at DMC and was developed in partnership with the global agency studio’farrell.n“We have been uniting ideas, people, and products for decades but starting today we are shaping a new futurentogether,” says President & CEO Cindy Morris. “The logo is a sign that we are taking bold steps to inspire and em- power business success with new tools, a new mindset, and renewed purpose.”nYESnLast Year’s Treasures are This Year’snSaynGOOD BUYSnsnsn’n’nrnrn“”nCLEARANCE SALEnananenenGOOD BUYS Last Years Tearsures Are This YearsnSPECIALnGOODnGOOD BUYSnYnYntntnBnBnenensnsnsnsnsnsntntnananenenVnVnrnrnLnLnananununTnTnlnlnsnsnununananhnhnenenenenrnrnTnTnininsnsnsnsnYnYnenenanan’n’nsnsnto Clark Communications GroupnEblasts • Online Advertising • Social Media • Websites • Print See our ads at LightAds.comnSee us at Dallas Market Technology Center, 4th Floor, Trade Mart #4909nView our referral site at MyLighting-Store.com For information call Dave Clark at 800-886-2522nShop our store during our hugenrnrnWe’re making room for the new 2019 lighting which means younSAVE UP TO 70%!nHURRY IN FOR THE BEST SELECTION!n