Following the integration of architectural landscape lighting manufacturer Auroralight into the Kuzco Group family at the beginning of this year, Kuzco has unveiled a new logo for the recently acquired brand ahead of the Lightovation show in Dallas next week.
California-based Auroralight has been renowned for its excellence in outdoor lighting design and manufacturing for more than 25 years. The acquisition has reportedly further strengthened Auroralight’s position in the market.
In creating the new logo, Kuzco aimed to embody the essence and legacy of both companies and symbolize the synergy between quality, elegance, and luxury while also reflecting the brand’s dedication to timeless craftsmanship and modern innovation.
“We are thrilled to unveil the new logo for Auroralight,” said Paul Sidhu, VP/Brand at Kuzco Group. “This represents more than just a visual identity; it signifies a new chapter in Auroralight’s journey as part of the Kuzco Group family. We are committed to upholding the brand’s legacy of excellence while introducing fresh perspectives and expanded capabilities.”
As part of the integration process, Auroralight will also roll out a revamped website, aligning with Kuzco Group’s SKU nomenclature. The updated website will offer a seamless browsing experience, allowing customers to explore Auroralight’s extensive range of outdoor lighting solutions with ease.
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