A new webinar presented by Las Vegas Market, Atlanta Market, and IMC High Point Market will explore the “why” and “how” of current consumer behavior and provide a road map for buyers and designers to source and sell the products clients are seeking. Reality Shifts: What Consumers Want and How They Want It is a one-hour in-depth, CEU-certified presentation hosted by home furnishings industry expert Dawn Brinson on Wednesday, April 21.

“Finding the right product for customers is not just about trending color, material, and style, it is finding the right merchandise for their lifestyles now,” explains Dorothy Belshaw, International Market Centers’ (IMC) Chief Marketing & Customer Officer. “Through this timely webinar, we are preparing buyers with a high-level exploration of consumer behavior so they can make more informed buying decisions.”

Reality Shifts: What Consumers Want and How They Want It offers the latest research and anecdotal insights into how homeowners and consumers have settled into new behaviors and preferences. Brinson will explain how buyers can use that information to market their products and services more effectively. The webinar will explore growing opportunities for designers and home and gift suppliers to connect with buyers with budgets ranging from affordable to affluent.

Brinson is VP/Strategic Marketing for The Media Matters, marketing, public relations, brand strategy and advertising agency serving the home furnishings industry. She has more than 25 years of experience in a broad range of industries.

Reality Shifts: What Consumers Want and How They Want It will be held Wednesday, April 21 at 5:30 p.m. (EST)/2:30 p.m. (PST). Attendees will earn 1.0 CEU. For information and registration, visit http://bit.ly/RealityShifts

In addition, registration is now open for Spring High Point Market, running June 5 to June 9 at https://highpointmarket.org/register; registration for Summer Atlanta Market, running July 13 to July 19 is also open at https://www.atlantamarket.com/Attend/Registration. Registration for Summer Las Vegas Market, Aug. 22 to Aug. 26 opens soon at LasVegasMarket.com.