Page 77 - enLIGHTenment Magazine - April 2017

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LIGHT REPORT

for its indoor positioning system (which provides than the product,” Ryan stated. “Just look how

light where people are seated or standing to elimi- Apple changed how phones were sold; previously
nate wasted energy) plus OSRAM EinstoneM, and you could only buy phones from [telecom service]

Current by GE have also developed indoor posi- providers. IoT-enabled services has given us new
tioning products that are being used today.
buyers. The next great bundling will be with data,”

The idea of “bundling” is not unique to smart- he predicted, citing how devices such as FitBit

phones; it’s been happening all around us in already bundle data on people with the purpose
other areas. Ryan points to the evolution from of improving health.

vinyl record albums to CDs which then gave way Ryan illustrated that lighting’s capabilities as
to Napster/iTunes before the debut of streaming data carriers are still in its beginning phases.

music and video. Craigslist is another example of Currently, an LED-powered street light can be

bundling the services previously supplied by the out ed to communicate with wi hot spots and
once ubiquitous phone book and newspaper ads.
cellphone towers to provide analytics on tra c

“Bundling’s impact on distribution ma ers more
and parking management, among other uses. 

april 2017 | enLIGHTenment Magazine 75