Page 20 - Lighting Magazine April 2019

ALORA DEBUTS TO
Harmony | PD306414NBWC Various elements working in perfect balance is exactly what Harmony is.
A PROMISING
FUTURE IN
LIGHTING
The new Kuzco partner brand was launched to much anticipation at Lightovation in Dallas. Here are more details about the new line.
In the three months since the launch of Alora, the buzz about this ambitious new venture from Kuzco founder
Nathan Yang has not diminished. The initial launch at Lightovation in January debuted to much fanfare and was truly a showcase of a new brand as well
as a continued commitment to the showroom industry.
The overwhelming response and positive reception of this brand
new collection has generated future partnerships with showrooms across the country and cemented the line as an
up and coming leader in luxury lighting design. We sat down with founder Nathan Yang to pick his mind about this stunning new line.
Q: Why did you feel the need to create Alora when you already have a very successful company in Kuzco?
A: While Kuzco was created with bringing modern architectural fixtures at great prices in mind, Alora is an exploration
of luxury and timeless elegance that is actually closer to my own personal style. The attention to detail and luxuriousness allows us to explore new classic styles
of lighting and timeless finishes. It made sense to put this under a new brand.