Page 21 - Lighting Magazine April 2019

SPONSORED CONTENT
C Revolve | WV309001UBC
o Evoking the elegance o
e antique candle-holde
the Revolve collection offers a striking design.
Coast | PD304007VBCG Natural and airy, Coast offers a refreshing and relaxed vibe.
them so installation is easy and versatile for various applications. We always want to keep the customer in mind.
Q: How do you think lighting fits into the bigger picture of the overall design story of a space?
A: I think of it as one of the major elements of the room – the light of the space brings all other elements into harmony. It is the piece in a space that can
make a statement. Alora is dedicated to providing a combination of timeless and unique designs using superior finishes that can work in homes, hotels and designer spaces.
Q: What has been the response so far?
A: Since market, we have had an overwhelming positive response. We want to thank everyone who made our launch so successful. Customers keep telling us “just keep doing what you are doing” so we plan on giving them more exciting designs. Several of our customers are committing to put in large gallery displays in their showrooms even with our limited initial release.
Q: What does the future hold for Alora?
A: We are very excited to debut new designs at June Lightovation that have a continued attention to detail. Alora is working on new amazing partnership relationships within the industry. We can’t wait for everyone to see what we have in store in the near future; this is only the beginning!
G G
f f
r r
s s
, ,
Q: Can you tell us more about the showroom itself?
A: Absolutely. As many of our customers saw at Dallas Market, we wanted to present the Alora showroom as a gallery to ensure everyone could see the quality and unique designs of each item in the collection.
Q: Where do you draw inspiration from?
A: I draw inspiration from everyday objects. I look at the item and say “How can I make that into a light fixture” then we consider all the finishing materials and functionality. Our fixtures are beautiful, but
we also pay close attention to how we construct
Ribbon-cutting ceremony at the grand opening of the Alora showroom. January Lightovation, Dallas Market Center.