Page 12 - enLIGHTenment December 2016

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Two of the new styles
from American Brass
& Crystal that retailers

will see at Lightovation.

American Brass & Crystal

Returns to Dallas

O

ne of the country’s largest today to make their clients’ décor look showrooms that appreciate domestically
domestically made cast brass less sterile.”
made goods and quality design.”

and crystal chandelier compa-
The company will be showcasing a dif- Kirshenbaum also notes, “We’re going

nies will unveil a brand new showroom ferent approach than in the past as well. back to Dallas with a more focused look
in the Trade Mart (#3938) of the Dallas “You’re going to see a lot of Transitional [than we had before]. We view Dallas as

Market Center in time for Lightovation looks and Contemporary designs as well a place to show new product and not
next month. The New Jersey-based as Traditional. Customers want that clean the entire line.” The emphasis on new

manufacturer had been absent from the modern look in their retail stores, and products dovetails with what customers

Dallas Market for several years, however, we designed styles that work with that are seeking when they go to Market, he
company president Ross Kirshenbaum aesthetic,” Kirshenbaum explains.
says.

says the timing was right to come back.
While the manufacturer continues to Lightovation a endees will also be able
If you remember the original show- have strong sales in custom work and hos- to see the company’s “New Traditional”

room, the presentation this year will
pitality projects, Kirshenbaum adds, “We line in person. “It’s a li le more high-end

be markedly di erent. “I designed the see the importance of the lighting retail with be er design,” Kirshenbaum com-
showroom to be a more modern space market and the Dallas Market is the best ments. Naturally the traditional category

with traditional chandeliers, which is way to present what we have to o er. Our of chandelier styles that the manufacturer
exactly what interior designers are doing
focus is to build relationships with top tier
is known for will continue to be available.

10 enLIGHTenment Magazine | deceMber 2016
www.enlightenmentmag.com