Page 58 - Lighting Magazine February 2020

NOW& NEXT with Nicole Davis
Trie&d E
Blue
ing 12 months. Besides becoming somewhat of a pop culture phenomenon, the Color of the Year guides not only fashion but home furnishings as well, planting the seed of an “it” color for the year to come.
For 2020, the color forecasting agency has chosen a tried-and-true hue sure to communicate dependability and stability. Called Classic Blue, the navy shade, which Pantone says is timeless and enduring in its simplicity, is suggestive of the sky at dusk.
“We are living in a time that requires trust and faith,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and de- pendable blue hue we can always rely on. Imbued with a deep resonance, PANTONE 19-4052 Clas- sic Blue provides an anchoring foundation.”
This year, to bring the color of Classic Blue to life, Pantone partnered with Firmenich, AudioUX, LANDR, and The Inside to provide a multisensory experience intended to immerse people in the feelings the Color of the Year offers.
“As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform, but also help our global audiences achieve richer and more rewarding color experi- ences,” adds Eiseman. “This desire, combined with
STEPHEN BAKER/HUGE
Pantone hosted a multisensory Color of the Year launch experience at Artechouse in New York City.
56 enLIGHTenment Magazine | February 2020
www.enlightenmentmag.com
How retailers can create an experience using Pantone’s Color of the Year.
ach December, design enthusiasts anx- iously await Pantone’s announcement about its Color of the Year for the follow-