Page 123 - enLIGHTenment Magazine - January 2017

True Justice

From a 1950s ceramic gi ware business to a handcra ed

ceramic wall sconce line and beyond, the Levin family has

headed this successful domestic manufacturer for three

generations.

I

t all began with Alfred Levin, who founded the our contemporary metal structures to give the

California-based ceramic gi ware and kitchen- CHOICES line a very designer-friendly feel.
ware company Treasure Cra in the 1950s. Two

decades later, Alfred’s son Bruce took over the Q. wHaT Is THe company known for?
business and eventually acquired Justice De-
A. The Form+Finish+Function ceramic line is

sign Group, LLC in 1995, bringing that company’s intricately handmade and assembled from the

operations into the Treasure Cra factory. In fact, slip casting to detailed carving and nishing us-
many current and former Justice Design Group ing both hand-painted faux nishes and glazes.

employees were originally hired by Treasure Cra .
The line is extremely durable and versatile and,
Today, Bruce’s son Brandon is President of because of its semi-customizable format, it is very

Justice Design Group and has helped lead the designer-friendly.

company forward in its expansion while still manu-
facturing its extensive line of high-quality ceramic
Manufacturing and assembling lighting
lighting in California. Here, he explains how the
family-run company has evolved.
products to order in our 90,000-sq.- .

Q. How Has THe company been abLe To
facility removes the constraint of
compeTe wITH ImporTs?
minimum order quantities
A. When Justice Design Group was acquired in
1995, the primary challenge was how to make do-

mestically manufactured product not only stand

out amongst the competition, but also how to grow
the company in the face of product being import-
Bruce Levin
ed from China. With the Form+Finish+Function and his son
product line that was developed, Justice Design Brandon

has been able to o er 250 shapes in ceramic, 30 have each
spearheaded
nishes, and multiple lamping options. Manufac- the family
turing and assembling lighting products to order
business.
in our 90,000-sq.- . facility removes the con-
straint of minimum order quantities, which can be

quite high with imported product and also gives

customers shorter lead times. It’s now our niche:
providing premium, distinctively designed prod-

ucts that are made to customer speci cations
— even if it’s just one piece.

Our CHOICES line is imported and we keep

deep stock of most items so that lead times are
also short. The distinct shade materials and vari-

ous nishes across multiple shade collections in
that program can be mixed and matched with

january 2017 | enLIGHTenment Magazine 121