Page 27 - Lighting Magazine January 2020

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technology to stay ahead of the mainstream. According to KOHLER Lighting Senior Marketing Manager Nick Rindt, the team examined the lighting industry from every angle and developed a strat- egy to competitively enter the marketplace with a business model that would encourage effective partnerships with premier showrooms and key dis- tributors. “It is very important to us to get the word out that ‘we’re open for business,’” explains Rindt. “We are not tip-toeing into this industry. We want to build solid relationships, growing their bottom lines by offering a lighting brand that has consumer and designer recognition, one that stands behind the products it sells, and is known for its high stan-
dard of performance and design acumen.” KOHLER Lighting decided to take a well- measured approach to its expansion within the marketplace. “We’re being very selective about the customers that carry and display KOHLER Light- ing,” Rindt comments. “This is a premium showroom brand and as such, the new KOHLER Lighting
January 2020 | enLIGHTenment Magazine 23