Page 63 - Lighting Magazine November 2018

The Leader in
LUXURY
Claudio Kaczka has created a design niche that has distinguished the latest boutiques from world-famous brands such as Dior, Dolce & Gabbana, Prada, Carolina Herrera, Givenchy, Apple, and most recently CHANEL Buenos Aires.
PHOTOGRAPHY BY BIRKA
With a U.S. headquarters in Florida, architect Claudio Kaczka – Founder & Managing Director at BIRKA LLC and Intradesign Group – has made a name for himself in the U.S., Latin and South America, as well as the Caribbean as a master of visual merchandising in luxury retail. His expertise with detail-oriented clients who require staying “on-brand” while creatively inspiring shop- pers landed him a broadcast interview with CNN Español, which aired to 64 million viewers in 24 countries.
Kaczka knows there is an incredible amount of marketing research and analytics that comes into play when opening a successful retail loca- tion — and it’s his job to incorporate all of it into the design, build out, and construction. With the help of his team at BIRKA, he specializes in creat- ing eye-catching spaces that highlight the newest trends and products under the perfect lighting.
Colorful LED backlit panels and niches add visual richness to this lounge area of the CHANEL boutique.
commercial project
For the new CHANEL Buenos Aires boutique in
november 2018 | enLIGHTenment magazine 61