Page 64 - Lighting Magazine November 2018

commercial project
The fresh, modern look of the CHANEL boutique belies its location within a historic landmark building.
the capital city of Argentina, the project was to be developed speci cally within the historic “Gale- rias Paci co” building, which has been declared a national monument due to its original signi cance to the city’s railroad system.
Kaczka and his team were selected because of their hands-on knowledge of the space and their ability to seamlessly combine tradition and Modernism. The goal was to emanate luxury, translating the Parisian brand’s iconic image into the architecture. The edict was to make the con- sumer feel as if she were a part of the magic that makes CHANEL one of the most important luxury brands in the world.
For this CHANEL boutique, the space was di- vided into two principal areas. The rst occupies most of the oor and showcases the make-up, skin treatments, and exclusive fragrances for men and women. The second area is a more private se ing
to recreate the feel of a boudoir or salon and pro- vide a one-on-one shopping experience.
The fabrics that cover the walls, doors, and lamps were handmade by artisans in Denmark and were brought in speci cally for the store. Incor- porated into the design was the traditional tweed found in all of Cocó Chanel’s collections, done in a way that accentuates warmth and glamor while paying homage to the brand’s classic pale e in black and white, with touches of gold and gray.
The design commemorates the classic composi- tions of renowned Dutch painter Piet Mondrian, featuring walls full of color as a backdrop to the skin treatments and fragrance bar that exude clas- sic French elegance.
All of the elements and furnishings were made to order and custom t by BIRKA. The furniture was speci cally conceptualized, designed, and built out for this space — including the LED panels that
62 enLIGHTenment magazine | november 2018
www.enlightenmentmag.com