Page 40 - enLIGHTenment Magazine - September 2017

LIMITLESS

The name of the company says it all, but selection isn’t the

only reason customers travel from nearly one hour away to

shop at Lights Unlimited.
BY LINDA LONGO

M

ake no mistake about it; competition

is keen in the Raleigh-Durham part of
North Carolina — and that doesn’t even

count the encroachment from Internet-
based stores. “Our area is saturated

with lighting showrooms,” notes Brian Howard,

who has been with Lights Unlimited for 20+ years
and is the showroom manager. He estimates there

are eight stores within one hour’s drive.
With so many choices, obviously there is

something compelling about shopping at Lights

Lights Unlimited co-owner Michele Ball and showroom manager Brian Howard Unlimited, which has stores in Garner, Wake For-
est, and Fuquay-Varina — plus there are plans to
are among the dedicated sales sta who make the showroom a favorite among
builders and consumers.
open a fourth showroom in the near future. Each
location draws its own clientele and tailors its

o erings to re ect each demographic. “People

come over from Chapel Hill to shop here,” How-
ard notes.

One of the reasons consumers, home builders,
and interior designers ock to Lights Unlimited

is the reputation for expertise. For decades the

business was run by the highly knowledgeable
husband-and-wife team of David and Dixie King,

who in 2015, decided it was time to retire. They
didn’t want to shut down their legacy when they

moved to Florida, and yet didn’t want it to su er

the worse fate of falling into incompetent hands.
Fortunately, their long-time accountant David

Ball and his wife, Michele, an accomplished chef,
stepped up and asked to continue the business

38 enLIGHTenment magazine | september 2017
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